Intellectual property entitled to protection | Cincinnati Enquirer
FOR IMMEDIATE RELEASE
Contact: Shana Sally
What do Coca-Cola, Whole Foods and 5-Hour Energy have in common? They all maintain trade secrets to protect their brands and market their products. Trade secrets are integral to a company’s brand. Once in government hands, however, a company’s trade secret is vulnerable to inadvertent or purposeful disclosure through leaks or Freedom of Information Act (FOIA) requests.
A trade secret is a form of intellectual property (IP) that derives its economic value by not being generally known. For some companies, trade secrets serve as their most valuable assets. Once released – even if a court determines that the release was criminal or negligent – the trade secret permanently loses its value.
The American Legislative Exchange Council is the largest nonpartisan, voluntary membership organization of state legislators in the United States. The Council is governed by state legislators who comprise the Board of Directors and is advised by the Private Enterprise Advisory Council, a group of private, foundation and think tank members. For more information about the American Legislative Exchange Council, please visit: www.alec.org.