Workshop: Star-Up CEO: Making the Choices to Develop a Novel Medicine


This interactive exercise will give you a firs-person perspective on being CEO of a startup bio-pharmaceutical company, including making decisions for research and development and pricing a new innovative medicine for the market. Participants will have the opportunity to learn about the various complex factors, key considerations and trade-offs involved when making these important decisions. Throughout the exercise you will have to vote on key decisions for your company with he opportunity to discuss these decisions with fellow participants for a deeper understanding for the complexity of the bio-pharmaceutical business and bringing innovative medicines to patients.