ALEC Training: The Modern Day, Digital Book of Life! Use It or Lose…(it)!
Gabriel Joseph will be discussing the volumes of new media and mobile-focused data online that has been collected and that can be used for effective and conversion-based communications between elected leaders and their constituents. There is a “Book of Life” that records everything you and your constituents do, where you go, what you want, questions you have and products you buy. It has just been outsourced to Facebook and other Social Media Companies. This will be a discussion on how you can access, sort and use this valuable and current data to communicate with the right person; at the right time in the right way!